SEO & Content Marketing Manager (India Casino Market)

Interested in this opportunity? We invite you to carefully review the job details below to learn more about the position, the responsibilities involved, and the qualifications we are looking for. This is your chance to discover whether the role matches your skills, experience, and career goals.

If you believe you are a good fit and are ready to take the next step in your professional journey, we encourage you to submit your application. We are always looking for motivated, talented, and passionate individuals who are ready to grow, contribute, and become part of a dynamic team.

Apply today and take the next step toward your future career.

Department

Content & Editorial

Employment

Full Time

Work mode

Remote

Apply for this role

About the role

About the Team

We help players make informed, responsible choices by publishing clear reviews, guides, and data-backed comparisons tailored to Indian audiences. Our editorial standards are built on accuracy, transparency, and repeatable processes. If you’re energized by turning research into results and you enjoy collaborating across content, product, and analytics, this role offers meaningful scope.

The Role

As an SEO and Content Marketing Manager, you will own the organic growth engine: research, strategy, briefs, production, and performance. You’ll map search demand, build topic clusters, and shape a publishing roadmap that balances quick wins with long-term authority. Expect to combine technical SEO (crawlability, internal linking, Core Web Vitals, structured data) with content strategy (search intent, E-E-A-T signals, and localization for India). This is a remote job in India with high autonomy and clear impact metrics.

What You’ll Do

Own SEO Strategy: Build and iterate an organic growth plan covering keyword research, topical maps, interlinking, and content velocity.
Ship High-Quality Content: Turn briefs into publish-ready pieces by partnering with writers, editors, and designers; maintain style and accuracy.
Improve Site Health: Monitor crawl stats, indexation, sitemaps, and schema; collaborate with engineering to resolve technical blockers.
Measure What Matters: Track rankings, impressions, CTR, conversions, and revenue contribution; report insights weekly and monthly.
Scale Processes: Create SOPs, checklists, and quality bars for briefs, on-page optimization, and post-publication updates.
Align with Compliance: Ensure content follows responsible communication standards for the online gambling industry and local regulations.
Cross-Functional Collaboration: Sync with product on UX and Core Web Vitals, with partnerships on offers, and with analytics on attribution.

Requirements

Demonstrated success growing organic traffic and revenue as an SEO and Content Marketing Manager or similar role.
Proficiency with research and analytics tools (e.g., GA4, GSC, keyword tools, log analysis basics, and a/b testing frameworks).
Confident with technical SEO fundamentals: internal linking, site architecture, robots, canonicals, sitemaps, and schema markup.
Editorial judgment: ability to translate search intent into clear briefs and reader-first content.
Strong communication, stakeholder management, and project prioritization in an async, remote setup.
Familiarity with Indian user behavior, devices, and payment norms in or adjacent to the online gambling industry is a plus.

What Success Looks Like

In 30–60–90 days you will:

30: Audit the site, deliver a prioritized opportunities list, and ship quick technical fixes with measurable gains (e.g., index cleanup, CWV improvements).
60: Launch a topic cluster with interlinked articles, FAQ expansions, and schema; establish dashboards for rank and conversion tracking.
90: Demonstrate uplift in targeted keywords, organic sessions, and qualified conversions; publish a playbook that standardizes briefs, on-page optimization, and update cadence.

What We Offer

A craft-focused culture where clarity beats clickbait. Competitive compensation, remote flexibility, and tools for deep work—research suites, editorial resources, and clean analytics. You’ll have room to explore new formats (comparisons, calculators, explainer hubs) while strengthening the foundations that compound over time.

How to Apply

Send your resume and a brief note highlighting 2–3 organic wins (baseline, actions, outcomes) to [email protected]. Include links to published work, dashboards, or case studies. If you’re strong on principles and process—even without direct industry experience—we’d still like to hear from you.