The Role
You will be the engine behind multi-channel growth, building and optimizing performance programs that attract, activate, and retain players in the Indian market. As a Digital Marketing Specialist, you’ll translate strategy into measurable campaigns across PPC and social media marketing, organic social, and email. You’ll work closely with content, SEO, product, and partnerships to ensure each initiative ladders up to clear goals. This Remote job in India suits someone who is both analytical and creative—comfortable designing A/B tests, refining messaging for different audiences, and turning results into repeatable playbooks. Expect high ownership, fast feedback loops, and the freedom to propose new ideas that improve efficiency and impact.
What You’ll Do
You’ll plan, launch, and iterate on campaigns with a focus on business outcomes rather than vanity metrics. That means setting hypotheses, defining success criteria, and reporting on the numbers that matter—CPC, CTR, CVR, CPA, LTV, and ROAS. On PPC and paid social, you will manage budgets, audiences, and creatives while coordinating landing page tests with the content and product teams. On organic channels, you’ll maintain a consistent social calendar, respond to community questions, and turn audience insights into content briefs. In lifecycle marketing, you’ll segment users, build automated flows, oversee deliverability, and continuously optimize subject lines, send times, and templates to boost engagement and retention. Throughout, you’ll uphold responsible gambling guidelines and adhere to local regulations relevant to the online gambling industry, ensuring all messaging is honest, clear, and appropriate for an adult audience.
How You’ll Work
This is a remote-first role built around asynchronous collaboration and crisp documentation. You’ll use structured briefs, dashboards, and short loom-style walkthroughs to share context and invite feedback. Weekly reviews focus on learning, not blame: what we tried, what moved the needle, and what we’ll change next. You’ll partner with SEO to align paid and organic opportunities, with content to match creative angles to user intent, and with analytics to validate attribution and conversion quality. Expect to use common ads and analytics stacks—Google Ads, Meta Ads, GA4, tag managers, and spreadsheets—to keep experiments tidy and insights transparent. Clear communication, proactive status updates, and thoughtful prioritization are essential.
Responsibilities
Own end-to-end execution for PPC and social media marketing: campaign creation, targeting, budgets, bidding strategies, and creative testing. Build and maintain a channel roadmap that prioritizes impact and speed of learning. Coordinate with designers on static and short-form video assets; provide tight briefs with message maps, hooks, and CTAs. Manage social platforms with a focus on audience value—education, transparency, and timely updates—while reinforcing brand voice. Design lifecycle programs for onboarding, activation, re-engagement, and loyalty; test segmentation and content themes to lift conversions. Create weekly dashboards and concise narratives that connect performance to business outcomes. Maintain clean tracking with UTM standards, event schemas, and quality checks. Ensure all campaigns reflect responsible communications and comply with regional policies for the online gambling industry.
Requirements
You bring hands-on experience running performance campaigns in iGaming or adjacent online industries, along with a strong grasp of audience segmentation and funnel mechanics. You’re fluent with ads managers, analytics tools, and tag management, and comfortable using spreadsheets to model projections, cohort behavior, and budgets. Your writing is clear and persuasive; you can turn complex concepts into simple value propositions. You enjoy collaboration, welcome feedback, and bring a structured approach to problem solving. Familiarity with the Indian online casino landscape is a plus, particularly around user behavior, payment preferences, and seasonal trends. Above all, you are reliable, self-directed, and motivated by measurable results—ideal for a Remote job in India focused on impact.
What Success Looks Like
Within the first ninety days, you will have shipped multiple experiments, established a clean reporting cadence, and documented at least one repeatable playbook that improves efficiency or performance. Over time, you’ll expand profitable channels, lower acquisition costs, and increase retention through thoughtful lifecycle programs owned by an email marketing specialist mindset. Your work will be visible in dashboards and in the quality of user journeys: faster load times for campaign landing pages, clearer messaging, and more consistent onboarding flows. Success also means building durable collaboration patterns—tight feedback cycles with content, shared taxonomies with analytics, and a roadmap of tests that balances quick wins with deeper bets.
What We Offer
A high-ownership role where your ideas translate directly into growth. Competitive compensation, remote flexibility, and a supportive culture focused on craftsmanship, clarity, and continuous learning. You’ll get access to the tools you need, time for deep work, and managers who value evidence over theatrics. We invest in professional development—courses, mentorship, and cross-functional projects—so you can broaden your skills while compounding your strengths across PPC and social media marketing and lifecycle channels.
How to Apply
Send your resume and a short note outlining relevant campaign results—budgets, channels, and measurable outcomes—to [email protected]. Include links or screenshots to portfolios, dashboards, or case studies if available. If you don’t meet every requirement but can demonstrate strong performance thinking and a track record of learning quickly, we’d still like to hear from you. We hire for principles, potential, and impact—the hallmarks of an adaptable Digital Marketing Specialist ready to excel in the online gambling industry.